| AI-powered travel |
| Sustainable travel |
| Solo travel |
| Workcations |
| Revenge travel |
| Calmcations |
As summer 2025 approaches, several key trends are set to redefine the travel landscape. From AI-driven itineraries and eco-conscious stays to extended ‘revenge travel’ adventures, this year’s trends focus on making travel more personalised, sustainable, and memorable. Whether you’re seeking a serene retreat, blending work with leisure, or embarking on a solo exploration, here’s what to expect in summer 2025.
AI-powered travel
From trip planning to airport lounging, AI is changing the way we travel in 2025. Nearly half of travellers are now using generative AI to build smarter itineraries - uncovering hidden gems, cutting down research time, and turning travel planning into a seamless, personalised experience.But it doesn’t stop there. AI is also upgrading what used to be the most tedious part of your journey: the airport. With Priority Pass, travellers can now pre-book lounge access or join virtual waitlists, so you know exactly where you’re going and when. At select locations, Priority Pass has live airport maps help you navigate terminals in real time, taking the stress out of airport transfers and tight connections. And at lounges like Hacienda Santa Lucia, you might even be greeted by a robot waiter serving your favourite cocktail.
Whether you're exploring a new city or just passing through the gate, AI is helping travellers unlock smoother, smarter experiences at every step.
Sustainable travel
Sustainability is no longer just a buzzword - it’s a core part of travel planning in 2025. Eco-conscious travellers are opting for stays in solar-powered resorts, zero-waste boutique hotels, and destinations that prioritise environmental responsibility. Airlines are also adopting greener practices, with sustainable aviation fuels (SAF) becoming more common and airports introducing carbon offset initiatives at check-in.Destinations like Costa Rica and Iceland are at the forefront of this movement, offering eco-friendly accommodations that combine luxury with low environmental impact. In addition, many high-end hotels are introducing net-zero policies and reducing plastic use to align with the growing demand for responsible tourism.
According to the World Travel & Tourism Council (WTTC), sustainable tourism is expected to account for over 60% of global travel decisions by 2025.
Solo travel
More travellers than ever are embracing the solo adventure. Whether it’s a soul-searching trip through Japan or a weekend exploring European capitals at your own pace, solo travel is empowering and exhilarating.According to a 2025 survey by Hostelworld, solo travel bookings have increased by 35% compared to previous years, with more travellers opting for individual journeys that offer both empowerment and cultural immersion. Safety enhancements and the rise of community-driven apps are also making solo travel more accessible and appealing to a wider demographic.
Workcations
With remote work remaining prevalent, many travellers are extending their holidays by incorporating work into their itineraries. In 2025, ‘workcations’ continue to thrive, with destinations offering high-speed internet, co-working spaces, and flexible packages designed for digital nomads.Popular hotspots like Thailand, Spain, and Norway have become havens for remote workers, offering a perfect balance of productivity and leisure. Co-living spaces and extended-stay hotels are also catering to this trend, providing travellers with a home base that blends work and relaxation.
A study by Airbnb found that nearly 30% of bookings in 2025 are for extended stays of over 28 days, highlighting the growing appeal of combining work and travel. Services like On Demand Workspaces are making this even easier. As a Priority Pass member you can book beautifully designed workspaces and access a global network of co-working environments, desks and meeting rooms in top digital nomad hubs - all through the Priority Pass app.
Revenge travel 2.0
Remember the post-pandemic travel boom? Get ready for its next evolution. Rather than quick getaways, people are opting for extended trips that explore multiple destinations and offer deeper cultural engagement.Popular trends include extended European train journeys, multi-country Asian tours, and African safaris. ABTA’s 2025 Travel Trends report highlights a significant increase in long-haul travel, with 34.2% of people planning trips to distant destinations, compared to 28.2% the previous year.
Gen Z travellers, in particular, are prioritising bucket-list experiences and high-end accommodations, with 47% choosing five-star hotels when travelling abroad—up from 37% in 2024.
Calmcations
Calmcations (holidays centred around tranquillity and well-being) are the new rage in 2025. Instead of crowded resorts and bustling city breaks, travellers are seeking out wellness retreats, digital detoxes, and nature-based escapes that focus on mindfulness and self-care.From spa resorts in Bali and forest therapy in Japan to sound baths in the Swiss Alps, wellness travel offers a chance for travellers to recharge and disconnect from the pressures of everyday life. According to a 2025 Global Wellness Institute report, wellness tourism is projected to grow by 21% annually, reflecting the increasing desire for restorative travel experiences.
And with Priority Pass ensuring a stress-free journey from check-in to take-off, your next adventure is just around the corner.